top of page

TIGER WOODS (TGR)

Brand Strategy & Web Design

OBJECTIVE: Redesign the Tiger Woods website to align with the launch of the new TGR umbrella brand and its four sub-brands.

​

ROLE: Content Strategist and Copywriter

​

  • Conducted in-depth audience research on existing Tiger Woods digital properties, including content gap analysis

  • Defined website content hierarchy and information architecture

  • Wrote content guidelines, editorial strategy, and social calendar for TGR and its four sub-brands

  • Produced WordPress User Manual and facilitated training sessions for the client team

 

OUTPUT: Website

bottom of page