OBJECTIVE: Create an unparalleled experience that reflects Great Big Story’s youthful spirit and thoughtful content during NewFronts week for an audience of advertisers, media, and publishers.

 

MY ROLE: Brand & Content Strategist

 

• Ideated an experiential concept that reflected Great Big Story’s brand ethos while integrating that of the CNN parent company

• Defined user journey, including key touchpoints for technology integration and on-screen content

• Supported event production, including creating programming schedule/run-of-show and managing on-site clients and vendors

 

OUTPUT: Daylong Event